India’s entertainment and media sector is projected to expand from $25.7 billion (₹2.45 lakh crore) in 2025 to $36.7 billion (₹3.05 lakh crore) by 2030, according to PwC India’s latest report. Growing at an annual compound rate of 7.4%—nearly double the global average of 4%—the market’s expansion is driven by internet advertising, regional content, and AI integration. Internet advertising alone is expected to double to ₹1.36 lakh crore by 2030.
India’s entertainment and media sector is forecasted to grow at a Compound Annual Growth Rate (CAGR) of 7.4%, expanding from $25.7 billion (₹2.45 lakh crore) in 2025 to $36.7 billion (approx. ₹3.05 lakh crore) by 2030. This growth rate is nearly double the global industry average of 4%.
Indian digital sectors are driving maximum ad revenue growth:
Internet advertising forms the largest pillar of incremental growth, projected to rise from ₹71.6 thousand crore ($7.5 billion) in 2025 to ₹1.36 lakh crore ($14.3 billion) by 2030 at a 13.9% annual growth rate. OTT video streaming revenues are expected to increase from $2.2 billion to $3.6 billion, while video gaming and e-sports will reach $2.6 billion by 2030.
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Unlike global trends showing sharp declines in print and linear television, traditional media in India demonstrates steady resilience. Traditional TV revenue is projected to reach ₹72 thousand crore ($7.5 billion) by 2030, while newspaper publishing revenue is expected to grow modestly to ₹33.5 thousand crore ($3.5 billion) due to strong regional readership and advertiser demand.
