A startup named Operation Bluebird officially launched a web platform on the domain Twitter.now, independent of Elon Musk’s X Corp. Led by former Twitter attorney Stephen Coates, the platform features classic microblogging functions alongside AI fact-checking tools. Operation Bluebird argues that X Corp. abandoned the original name, bird logo, and “tweet” trademark after rebranding to X. A federal court dispute over the trademark rights remains ongoing.
Operation Bluebird, a Virginia-based startup founded by former Twitter intellectual property attorney Stephen Coates, officially launched a new web-based social media platform at the domain Twitter.now. The initiative operates independently of Elon Musk and X Corp., positioning itself as a transparent public square focused on user control over feed algorithms.
Features of Twitter.now:
The Domain incorporates traditional microblogging capabilities like posting, replying, and reposting while introducing new transparency tools. It features an automated fact-checking engine named VERA powered by Google Gemini AI, alongside a Trust Dial control that lets users adjust feed sensitivity against unverified or viral content. The service is accessible via web browsers, requiring an initial $20 registration fee during its early access phase.
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Operation Bluebird filed petitions with the U.S. Patent and Trademark Office arguing that X Corp. legally abandoned the “Twitter”, “tweet”, and bird logo trademarks after discontinuing commercial use in 2023. X Corp. filed a trademark infringement lawsuit to protect its legacy branding. During preliminary proceedings in federal court, a judge noted a tentative observation that X appeared to have relinquished rights to the terms, though a final judicial ruling has not been issued.
