Ashwini Vaishnaw, Union Minister for Information and Broadcasting, announced a new plan to take India’s National Film Awards to tourist destinations across states and Union Territories. Speaking at the 72nd National Film Awards ceremony in Ekta Nagar, Gujarat, on September 22, 2026, he invited state governments to nominate prominent cultural and scenic locations.

The Ministry of Information and Broadcasting seeks to move major cultural milestones beyond standard capital conference rooms to foster a direct synergy between Indian cinema and regional tourism. Hosting cinematic luminaries alongside national dignitaries at iconic cultural landmarks provides global visibility to local heritage sites. Inspired by Prime Minister Narendra Modi’s strategy during India’s G20 presidency, this initiative utilizes high-profile gatherings to showcase the country’s geographic diversity and cultural heritage.

Ashwini Vaishnaw Seeks Prominent Sites For Awards

Ashwini Vaishnaw said states seeking to host future National Film Awards must submit detailed proposals covering event infrastructure and development plans for the nominated location. Proposals should demonstrate adequate hospitality facilities, smooth transport connectivity and improved public amenities. The state presenting a comprehensive development plan and strong operational readiness will be selected to host the next edition.

Integrating film industry celebrations with regional tourism drives immediate infrastructure investments, creates hospitality jobs, and highlights eco-tourism and heritage corridors to international travel markets. Furthermore, attracting top film directors and producers to diverse regional destinations encourages future film productions in those areas. This nationwide rotation model ensures that national cultural recognition creates lasting economic benefits for host communities throughout the country.