Market checks reveal that cigarette prices hike ITC increases Maximum Retail Prices (MRP) on key product portfolios to manage compounding tax burdens and operational costs. Leading cigarette manufacturer ITC Limited introduced revised pricing tiers for popular offerings, including Classic Connect and Gold Flake Super Star, with fresh inventory carrying updated price tags currently entering distribution channels nationwide.
The Maximum Retail Price for a 20-cigarette pack of Classic Connect increased by ₹38 rupees, rising from ₹390 rupees to ₹428 rupees, representing a 9.74% hike. Meanwhile, Gold Flake Super Star experienced a sharper percentage revision, with a 10-cigarette pack jumping from ₹79 rupees to ₹89 rupees. This ₹10-rupee increase translates to a 12.66% price hike, marking the latest adjustment in a series of cost revisions implemented throughout the current calendar year.
How Are Higher Taxes Driving Cigarette Price Hikes?
Cigarette taxation reforms placed tobacco products in the highest 40% Goods and Services Tax bracket, alongside revised excise duties based on stick length and filter specifications. With additional tax obligations reportedly ranging from ₹2,050 to ₹8,500 per thousand sticks, manufacturers may pass higher costs to consumers to protect margins. Analysts say repeated Cigarette price increases can help companies preserve revenue, but frequent adjustments may also test consumer price sensitivity and influence purchasing patterns across different market segments nationwide.
Wholesale distributors expect cigarette packs carrying revised prices to gradually reach retail stores nationwide over the coming weeks. The transition is expected across both urban and rural markets as existing inventory is sold and newly priced stock moves through distribution networks.

