Meta has officially begun testing a new Reels-first experience for select Facebook mobile app users across India. Under this strategic feature trial, participating users who launch the social media application are taken directly to an immersive full-screen vertical video feed rather than the traditional timeline. This product experiment highlights Meta’s shifting focus toward short-form video delivery as video engagement continues to dominate digital media consumption habits in key Asian markets.

When selected users launch Facebook, the app immediately displays short-form video content taking up the entire screen, mirroring dedicated video platforms. However, Meta ensures that the classic home feed remains easily accessible as a secondary tab located just one tap away. This dual layout allows users to switch back to traditional status updates, photos, and shared links whenever they choose.

Can Users Opt Out Of Facebook Reels First Feed?

Meta confirmed that the experimental interface includes a direct opt-out setting for all participating accounts. Users who prefer reading text posts or browsing traditional media over automatic video playback can easily revert their default starting screen back to the classic Feed-first format on Facebook. This built-in flexibility allows Meta to gather crucial user feedback while keeping navigation comfortable for diverse Facebook demographics.

India represents Meta’s largest user base globally, with over four hundred million active accounts driving massive short-form video consumption daily. Internal company analytics show that young adults spend more than sixty percent of their time on Facebook watching video content. Testing this layout in India provides high-volume usage data, enabling developers to refine video recommendation algorithms before considering broader global rollouts.